Not All Broken Guitars Gently Weep

 
 
 Photo: Miiish
 
The thing about New Media that's so fascinating and revolutionary is the fact that it's changing the power dynamic — it puts consumers in control. You might have seen this already, because it's been forwarded like wildfire on the Internet for a few days. In fact, this little ditty by a Canadian folk musician and dissatisfied United Airlines customer is the third most-popular video on YouTube today.

According to Ad Age:
"...somewhere around the millionth YouTube hit, United underwent a miraculous change of heart and offered not only to make Dave Carroll whole but to re-imagine its customer-service apparatus."
Too bad they can't put the genie back in the bottle — it's on the loose, but not exactly flying the friendly skies.




 

Posted by TheWordWire at 7/13/2009 5:12 PM
Categories: uncategorized
Tags: United Broke My Guitar Sons of Maxwell Ad Age New Media
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  • 7/14/2009 6:23 AM BOZ wrote:
    Yes, I heard about this on the news. I think it's great. The big guys need to beware, they can't get away with things like before. It's a new world. We are all empowered by the Internet, twitter, YouTube, etc. The flip side is there's so much junk and garbage out there and no "quality control" so to speak. Everyone has a say, which is empowering, but it's also deafening and out of control ... and everyone's standards are different. And that's a whole other topic and besides the point.
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    1. 7/14/2009 11:55 AM TheWordWire wrote:
      I agree whole-heartedly that there are pros and cons, which is part of the reason I'm such a student of it. You've touched on the biggest con, and it's a scary one: Quality Control. Specifically when it comes to news integrity. But like any "industry" it will consolidate as it matures - take blogs, for example. There are literally millions of them, but most of the traffic goes to the top 100. I think it's interesting stuff. Thanks for your thoughtful comment.

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